marketing director
 
In this Program: 
  • AI for Small Business Operations
  • AI for Supercharged Sales
  • AI for People Management 
  • AI for Better Products and Services
                                                  

Where Business Leaders Find Their AI Edge

Program Title: Strategic AI for Business Leaders

Program Structure:

  • Duration: 24 classes + 24 labs, 3 hours each - 144 total session hours
  • Format: Interactive classroom sessions with a mix of lectures, discussions, case studies, guest speakers (successful small business owners using AI), and project work. Emphasis on peer learning and sharing.
  • Courses: 4 core courses, 6 classes each on Mondays and Wednesdays
  • Start Date: January 15th
  • End Date:        April 14th
  • Time:          8 am - 11 am
  • Tuition + Fees: Updated in school catalog

Courses:

1. AI for Small Business Operations

  • Course Description: This course focuses on how AI can streamline operations, automate tasks, and reduce costs for small businesses.
  • Classes:
    • Class 1: Demystifying AI for Small Business: Understanding AI basics, dispelling myths, and identifying opportunities.
      • Project: "AI Audit" - Identify 3 areas in your business where AI could be implemented.
    • Class 2: AI for Efficiency: Automating tasks, optimizing workflows, and saving time with AI tools.
      • Project: Implement a free AI scheduling tool to manage appointments or social media posts.
    • Class 3: AI for Customer Service on a Budget: Chatbots, AI-powered email responses, and enhancing customer support.
      • Project: Build a simple chatbot using a free platform (e.g., Dialogflow) to answer FAQs.
    • Class 4: AI for Smarter Decision-Making: Using data analysis and AI for insights to guide your business strategy.
      • Project: Use Google Analytics with AI features to analyze website traffic and customer behavior.
    • Class 5: AI for Managing Finances: AI-powered accounting, invoicing, and financial forecasting.
      • Project: Explore an AI accounting software and assess its potential benefits for your business.
    • Class 6: AI and the Future of Work: Adapting your small business to the changing landscape of AI.
      • Project: Group discussion: How AI might impact your industry and your business in the next 5 years.

2. AI for Supercharged Sales

  • Course Description: Learn how to leverage AI to boost sales, improve customer relationships, and market your business more effectively.
  • Classes:
    • Class 7: AI for Finding and Keeping Customers: Lead generation, qualification, and nurturing with AI.
      • Project: Use an AI lead generation tool (e.g., LinkedIn Sales Navigator) to identify potential customers.
    • Class 8: AI for Personalized Marketing: Targeting the right customers with the right message at the right time.
      • Project: Create a targeted email campaign using an AI marketing platform (e.g., Mailchimp).
    • Class 9: AI for Social Media Mastery: Content creation, scheduling, and audience engagement with AI.
      • Project: Use an AI social media tool (e.g., Buffer) to schedule and analyze your posts.
    • Class 10: AI for E-commerce Success: Product recommendations, personalized shopping experiences, and AI-powered stores.
      • Project: If applicable, explore adding AI-powered product recommendations to your online store.
    • Class 11: AI for Understanding Your Customers: Sentiment analysis, customer feedback, and improving your offerings.
      • Project: Analyze online reviews of your business using an AI sentiment analysis tool.
    • Class 12: AI for Sales Forecasting and Growth: Predicting sales trends and planning for the future.
      • Project: Use a simple AI forecasting tool to predict sales for the next quarter.

3. AI for People Management (Even with a Small Team)

  • Course Description: Discover how AI can assist with HR tasks, even in small businesses with limited staff.
  • Classes:
    • Class 13: AI for Smarter Hiring: Streamlining recruitment, screening candidates, and reducing bias with AI.
      • Project: Use an AI-powered resume screening tool to evaluate candidates for a hypothetical position.
    • Class 14: AI for Employee Training and Development: Personalized learning, skills gap analysis, and efficient onboarding.
      • Project: Explore AI-powered learning platforms and identify resources relevant to your employees.
    • Class 15: AI for Boosting Employee Engagement: Communication, feedback, and creating a positive work environment.
      • Project: Research and present on an AI tool that can improve internal communication or feedback mechanisms.
    • Class 16: AI for Performance Management: Tracking progress, setting goals, and providing constructive feedback.
      • Project: Develop a basic framework for using AI to track employee performance on key metrics.
    • Class 17: AI for Freelancers and Contractors: Managing remote teams, automating tasks, and improving collaboration.
      • Project: Explore AI tools that can help manage projects and communication with freelancers.
    • Class 18: The Ethics of AI in People Management: Ensuring fairness, transparency, and responsible AI use.
      • Project: Group discussion: Potential biases in AI and how to mitigate them in HR.

4. AI for Better Products and Services

  • Course Description: Learn how to use AI to improve your offerings, innovate, and meet customer needs more effectively.
  • Classes:
    • Class 19: AI for Product Development: Market research, idea generation, and prototyping with AI.
      • Project: Use an AI tool to generate new product or service ideas based on market trends.
    • Class 20: AI for Understanding Your Market: Analyzing competitor activity, identifying trends, and staying ahead.
      • Project: Use an AI tool to analyze your competitors' online presence and marketing strategies.
    • Class 21: AI for Content Creation: Generating product descriptions, marketing materials, and website content.
      • Project: Use an AI writing tool to create compelling product descriptions or website copy.
    • Class 22: AI for Customer Feedback Analysis: Extracting insights from reviews, surveys, and social media.
      • Project: Use an AI tool to analyze customer feedback and identify areas for improvement.
    • Class 23: AI for Personalized Experiences: Tailoring your products and services to individual customer needs.
      • Project: Brainstorm ways to use AI to personalize your customer experience (e.g., personalized offers).
    • Class 24: AI and the Future of Your Industry: Anticipating changes and leveraging AI for innovation.
      • Project: Group discussion: How AI might disrupt your industry and how your business can adapt.